Successfully Eliminate Per-Transaction Card Processing Fees!
The Flat-Fee Equity Dual Pricing with New Terminal Program is Here!

Dual pricing allows you to offer a card and a cash price at the time of sale via their POS terminal (or online gateway). The card and cash prices are automatically adjusted based on the customer's choice of payment. With this tech, the customer experience is enhanced, as the advertised price and price on the receipt match, removing confusion.

The DejaVoo QD4 model is just one of the selections available as part of the free terminal placement.
The Dual Pricing Program plus terminal placement is only a flat $40.00 per month, no nonsense!

Our Dual Pricing is also able to be deployed to your Online Store, How it Works...

Your Customer Gets to Choose to Pay by Credit Card for a fee, Or...

...Pay with Cash, Or in the Case of an Online Payment, Pay via Bank Account Number & Routing Number to Avoid the Card Fee.

We Integrate an Affordable Gateway that Enables Merchants to offer Dual Pricing Online at Checkout, Or...

...You Can Create and Send Digital Invoices to your Clients with Choices for Card, ACH, and Apple Pay included.

Merchants: Lower or Even Eliminate Your Credit Card Processing Costs

Introducing Our New Dual Pricing Mode for Compliant Credit Card Surcharging!
Dual Pricing has been a concept for some time, but it was previously inaccessible to many retailers due to constraints in Point Of Sale (POS) software and outdated payment gateways. They simply lacked the capability to support a compliant model.
If you’ve ever noticed a gas station sign displaying two distinct prices, one for cash and another for credit cards, then you’re already acquainted with Dual Pricing! It’s straightforward and compliant!
Dual Pricing is a merchant processing strategy that empowers businesses to significantly reduce or even eradicate their credit card processing expenses! The merchant offers the customer both a cash and a credit card price, enabling the consumer to choose their preferred payment method.
DUAL PRICING NOW AVAILABLE FOR ONLINE PAYMENTS. Whether you have 10 products on your website, or 1000+ products, we seamlessly integrate a payment gateway that displays two distinct prices: one for a card payment and one for cash, with the customer entering their bank account number and routing number to represent the cash payment, avoiding the credit card fees.
Our Dual Pricing Structure is Federally and State-Level Compliant. Equity Payments keeps an eye on the developing policy enhancements centered around surcharging and the assurance that customers are clear on all charges associated with their purchase, including credit card processing charges. Our terminal and gateway options are configured to provide your customer/client with a receipt, invoice, or online checkout option to pay with a card (plus the card fee) or pay in cash (or ACH bank payment).

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The Benefits of using
Dual Pricing

Savings: Retain 100% of the credit card sales, freeing up funds to reinvest in your business!

Transparency: Our Dual Pricing model eliminates ambiguity by displaying the cost of Cash vs. Card on screen during checkout, even on a POS!

Clarity: Offer your customers a receipt that clearly shows the applied discount.

Versatility: Dual Pricing Can Be Used For In-Store and Online Payments, and Create Invoices that provide the choice of Credit Card, ACH, or Apple Pay

Dual Pricing is available with the following terminal and gateway options:

Z8, Z9, Z11, QD2, and QD4

A80, A920, A920 Pro

As a terminal add-on or gateway

VL100, VL500, VP100, VP 500

DejaVoo Terminals, Online Gateway, Invoices

Ready to eliminate all of your card processing fees?